Condé Nast
How do we give an iconic publisher an unmistakable visual voice to drive relevance with digital-first audiences?
Iconic publishing group Condé Nast approached us after seeing our work on Mike’s Table.
While the group – famous for the likes of Vogue, Architectural Digest and Bon Appétit – had a strong brand offline, its digital identity needed attention to create standout and consistency across diverse subject areas.
Define
Develop
We took inspiration from the accent on the E of the logo and used it to build our visual language, creating a simple but striking device that could be overlaid on social content to create a consistent look.
We applied the new digital identity to social content for:
Inside CN – behind the scenes content
Follow Friday – the group’s most interesting stories globally
I Am CN – a feature focused on building employee pride.
25% increase in followers within the first 2 months
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25% increase in followers within the first 2 months 〰️
